Ketchum is one of the few big agencies that publish salaries on their job specs. We speak to Janita Lakhanpal – its business development director and inclusion chair – about why this is so important.
Why is salary transparency important for Ketchum?
Salary transparency builds trust, attracts diverse talent, and helps close pay gaps, ensuring everyone knows their worth and can thrive on a level playing field. At Ketchum, it’s a key lever in creating a more equitable and inclusive workplace.
How do you ensure equality in the hiring process?
We take a proactive, structured approach using inclusive job descriptions, diverse interview panels, and consistent criteria to remove bias and create fairness from the outset.
What advice would you give someone just entering the PR industry?
You don’t know what you don’t know. Do your research and necessary benchmarking. It’s your process too, so use the interview as a chance to ask smart, intentional questions. And don’t undervalue your inexperience – it brings fresh insight and untapped potential.
If that sounds like the sort of place you want to work, check out the jobs in our latest issue, or on Ketchum’s website, here.
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