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In August, we found 102 jobs in PR

From agencies including Four, Red Consultancy and Zeno


This month’s Jobs in PR data shows that the market for public relations services appears to be set for an uptick. The focus now is on predicting when this change will materialise.

Job openings among the largest agencies in the UK held firm at around 100 for the fifth month.

Despite not showing growth, the public relations market is holding steady, with no signs of contraction. This stability is a positive indicator, as when the market does turn, we can expect to see an immediate effect in hiring data.

The market for public relations services lags behind the wider economy. But here too, data is encouraging.

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The UK employment rate was estimated at 74.5% from April to June, below estimates from a year ago, but increased in the latest quarter. Wage growth fell from 5.8% to 5.4% during the corresponding period.

The growth in gross domestic product (GDP) by 0.9% in the three months to May, compared with the three months to February 2024, is a promising sign. We’re still waiting for data for June.

GDP growth was largely driven by a 1.1% increase in services output, another important indicator of a potential turnaround in the public relations market.

While Job data in PR remains flat, broader economic indicators suggest a potential upturn. Growth in GDP and services output points to cautious optimism.

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